Marketing Manager | Leading Indian Food Brand | Dubai, UAE – Business Enhancers

A leading Indian food brand with a strong and growing presence across the UAE, the company has become a go-to name in snacking, sweets and ready-to-eat foods.

In the UAE, the business operates a multi-channel food model spanning modern trade, quick-service and dine-in restaurants, sweet boutiques, e-commerce and quick-commerce. Its range covers hundreds of SKUs across:

• Snacking: namkeen, chips, extruded snacks, savoury mixes and on-the-go packs
• Confectionery & Sweets: mithai, gifting boxes and premium festive assortments
• Ready-to-Eat & Frozen: heat-and-eat meals, frozen parathas, breads and appetisers
• Bakery & Beverages: fresh bakery, cookies, drinks and dessert ranges
• Foodservice & QSR: restaurants, takeaway counters and delivery-first formats

Dubai is among the brand’s highest-potential markets. It benefits from a loyal South Asian customer base, rising crossover appeal with Arab, Western and Filipino shoppers, a thriving delivery and quick-commerce ecosystem, and peak-season demand around Diwali, Eid, Ramadan, Raksha Bandhan and the wider gifting calendar.

As the brand builds its next chapter in the region, the company is seeking a marketing leader to drive share of shelf, share of plate and share of mind.

The Role

The company is hiring a strategic, hands-on Marketing Manager to lead brand, trade and consumer marketing in the UAE. The role owns the brand’s voice and the commercial results of every campaign across modern trade, foodservice, e-commerce and quick-commerce. Reporting to senior leadership, the Marketing Manager works closely with sales, operations, category and the regional team.

Key Responsibilities

Brand & Strategy

• Build and deliver the annual marketing plan, covering the festive calendar, product launches and always-on activity
• Grow brand equity and keep the brand relevant to both South Asian and mainstream UAE audiences
• Run consumer insight and competitor analysis to identify white space in the UAE snacking, sweets and ready-to-eat categories

Integrated Campaigns

• Lead 360° campaigns across digital, social, influencer, OOH, print, radio and in-store
• Plan and execute high-impact seasonal campaigns for Diwali, Eid, Ramadan, Holi, Navratri, Raksha Bandhan and gifting peaks
• Launch new products and outlet openings with measurable go-to-market plans

Digital, Social & Performance

• Own social media, content and community strategy across Instagram, Facebook, TikTok, YouTube and LinkedIn
• Manage paid media (Meta, Google, programmatic) with a focus on ROI, CAC and ROAS
• Drive e-commerce and delivery-platform marketing (Talabat, Deliveroo, Noon, Amazon.ae, Careem and the brand’s own channels)
• Oversee CRM, loyalty and email/WhatsApp marketing

Trade & Retail Marketing

• Partner with hypermarkets and supermarkets on in-store branding, promotions, sampling and shelf visibility
• Develop trade marketing programmes, POSM and joint promotional plans with key accounts
• Drive footfall to restaurants and sweet boutiques through local-area marketing

Team, Agencies & Budget

• Lead and mentor the marketing team and manage creative, media, PR and digital agencies
• Own the marketing budget, tracking spend against results
• Align global brand guidelines with local execution in coordination with head office and regional teams

Analytics & Reporting

• Track campaign performance, sales uplift, brand health and customer sentiment
• Present clear insights and recommendations to leadership

Job Details

Preferred Candidate

Suite de l’annonce…