Sinyar Graduate Program | Digital Content Specialist | Retail – Al Futtaim Group
Sinyar Graduate Program | Digital Content Specialist | Retail
Build Your Career with SINYAR
SINYAR is Al-Futtaim’s development programme, where participants join the business in a defined position while also taking part in a structured development journey.
Through the Sinyar Graduate Program, you will gain hands-on experience in a real business role while building your professional capabilities through the wider SINYAR development journey.
About the Role
As part of the Sinyar Graduate Program, we are looking for a Digital Content Specialist to join IKEA within Al-Futtaim Retail.
This opportunity is designed for fresh graduates with a minimum GPA of 2.8 or above. Candidates with up to 1 year of relevant experience will also be considered, provided they meet the minimum GPA requirement of 2.8.
You will help shape how customers experience IKEA across digital channels, creating engaging content for campaigns, products and customer communications while gaining practical exposure to e-commerce, digital marketing and cross-functional collaboration.
What You Will Do
Create Engaging Digital Content
- Write, edit and optimise customer-facing content across website, app, email, push notifications and WhatsApp.
- Create engaging and commercially effective content that supports customer engagement and conversion.
- Adapt campaign, product and service messaging across digital channels while maintaining IKEA’s tone of voice.
Bring Campaigns to Life
- Support content planning in line with trading priorities, content calendars and campaign schedules.
- Work with Merchandising teams to support global launches, new product releases, seasonal activities and commercial campaigns.
- Collaborate with Customer Experience, Marketing, Commercial and Digital teams to deliver a consistent customer experience.
Optimise the Digital Experience
- Apply SEO and digital content best practices to improve visibility and engagement.
- Use customer insights and performance data to continuously improve content.
- Monitor customer behaviour and content performance to identify opportunities for stronger engagement.
Collaborate & Grow
- Work with internal stakeholders to plan and deliver content aligned with business priorities.
- Support cross-functional projects across digital content, copywriting and customer communication.
- Build your experience by working across different teams and digital touchpoints within the Retail business.
Job Details
| Posted Date: | 2026-10-26 |
| Job Location: | United Arab Emirates – Dubai |
| Job Role: | Writing and Journalism |
| Company Industry: | Accounting |
