Head of Commercial & Revenue | Rental & Leasing | Hertz | Al Futtaim Financial Services – Al Futtaim Group

Overview of the role

The Head of Commercial and Revenue is a senior executive role accountable for driving sustainable revenue growth, yield optimization, and digital-led commercial performance across both rental and leasing businesses. The role owns pricing, product, sales performance, marketing, digital channels, and partnerships, ensuring that fleet, demand, and customer acquisition are optimally aligned. Acting as the commercial “conductor” of the organization, the Head of Commercial and Revenue balances short-term revenue maximization with long-term customer value, brand strength, and digital scalability.

The role operates in a fast-paced, high-accountability environment within a multi-entity mobility business spanning daily rental, long-term leasing, and emerging digital channels. The role is directly influenced by organizational policies related to fleet lifecycle management, pricing governance, customer experience standards, and digital transformation priorities. Strategic decisions must align with cross-functional stakeholders across Operations, Finance, Fleet, IT, and Legal, while remaining responsive to market dynamics, OEM partnerships, and regulatory requirements

What you will do

Revenue & Pricing Strategy

• Define and track the performance of the overall revenue strategy for rental and leasing.
• Own dynamic pricing, yield management, and rate governance.
• Set leasing commercial frameworks including pricing matrices, discount thresholds, and margin targets.

Sales & Commercial Performance (B2C)

• Lead retail sales strategies.
• Track performance and profitability on all sales channels
• Drive customer acquisition, retention, and upsell strategies across segments.

Digital & E Commerce Performance

• Own digital revenue channels (website, app, online portals).
• Drive digital lead generation, conversion optimization, and funnel performance.

Marketing, Brand & Demand Generation

• Define brand positioning and marketing strategy across rental and leasing.
• Oversee ATL/BTL, performance marketing, loyalty, and promotional campaigns.

Partnerships & Distribution Channels

• Manage OTA, aggregator, airline, hotel, and strategic mobility partnerships.
• Optimize channel mix to balance volume, margin, and dependency risk.

Commercial Analytics & Performance Management

•  Establish a strong commercial performance management cadence.
• Own dashboards covering pricing, yield, digital, sales, and marketing metrics.

Job Details

Preferred Candidate

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