Sinyar Management Program | Sr. Brand Executive | Retail – Al Futtaim Group

Build Your Career with SINYAR

SINYAR is Al-Futtaim’s development programme, where participants join the business in a defined position while also taking part in a structured development journey.

Through the Sinyar Management Program, you will take ownership of real business responsibilities while continuing to develop your professional and management capabilities through the wider SINYAR journey.

About the Role

As part of the Sinyar Management Program, we are looking for a Senior Brand Executive to join Al-Futtaim Retail.

This is an exciting opportunity for a commercially minded professional ready to take the next step in their career. You will support the growth and performance of the brand across stores and markets, working closely with the General Manager, stores, principal and regional teams.

The role gives you broad exposure across commercial performance, buying and merchandising, store operations, marketing and brand management, providing an excellent platform to strengthen your commercial capabilities and progress towards broader brand-management responsibilities.

What You Will Do

Drive Commercial Performance

• Analyse sales, margin, sell-through and stock performance across stores and markets.
• Prepare regular trading and performance reports.
• Track performance against budget and identify commercial risks and opportunities.
• Support and follow up on actions that improve brand and commercial performance.

Support Buying & Merchandising

• Support seasonal buying, range planning and Open-to-Buy tracking.
• Coordinate orders and follow up with suppliers and logistics teams.
• Gather feedback from stores and customers to support product decisions.
• Support allocation, replenishment and inter-store transfers to improve product availability.

Strengthen Brand & Store Standards

• Conduct store visits and support the consistent implementation of brand and visual-merchandising standards.
• Review stock presentation and customer-service standards.
• Work with Store Managers to identify opportunities for improvement.
• Follow up on agreed actions and support their timely completion.

Bring the Brand to Life

• Coordinate the local execution of seasonal campaigns, promotions, events, CRM and digital activities.
• Ensure activities are aligned with brand guidelines and local market needs.
• Review campaign performance and capture learnings to support future activities.

Collaborate Across the Business

• Build strong working relationships with the principal and internal stakeholders.
• Coordinate the timely flow of information and approvals between teams.
• Support cross-functional initiatives across Retail, Marketing, Merchandising and Operations.
• Represent the brand in relevant meetings when required.

Job Details

Preferred Candidate

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