CRM Executive | Retail – Al Futtaim Group
Overview of the role: We are seeking an experienced CRM professional with strong expertise in driving customer engagement through data-driven campaigns across Email, Push Notifications, and WhatsApp. The ideal candidate will have excellent analytical skills, hands-on experience with pre- and post-campaign analysis, and a solid understanding of customer lifecycle journeys. This role requires the ability to design and optimize omni-channel drip campaigns, leverage customer insights for personalization, and ensure measurable business impact.
What you will do:
- Plan, build, and execute CRM campaigns across Email, Push, WhatsApp, and other relevant channels.
- Manage end-to-end campaign execution including segmentation, targeting, personalization, and testing.
- Conduct pre- and post-campaign analysis to measure performance, derive insights, and optimize future campaigns.
- Design customer lifecycle journeys and set up automated drip campaigns across omni-channel touchpoints.
- Leverage data and analytics to identify opportunities for improving retention, engagement, and revenue.
- Collaborate with cross-functional teams (Brand marketing, Product, and IT) to align CRM strategies with business goals.
- Hands on experience in (HTML, Jinja, or similar scripting) for personalised/dynamic template creation
- Monitor and maintain CRM platform health, ensuring data quality and integration with other systems.
- Stay updated with CRM best practices, tools, and industry trends to continuously enhance customer communication.
- Hands on experience with CDP/CRM tools like Braze, Salesforce, Blueshift, Bloomreach, MoEngage.
Job Details
| Posted Date: | 2025-09-08 |
| Job Location: | United Arab Emirates – Dubai |
| Job Role: | Sales |
| Company Industry: | Other Business Support Services |
