Brand Manager – RFI Hygiene General Trading LLC

Disposable Hygiene | Baby Care | Feminine Hygiene | Wet Wipes | Adult Care

Location: Dubai, UAE

Department: Global Marketing & Brand Management

Reporting To: Manager, Managing Director / CEO

Employment Type: Full-Time

Minimum 5 year working experience

THE OPPORTUNITY

We are looking for a Brand Manager to lead the development and international growth of a portfolio of consumer hygiene brands.

This is not a traditional marketing role. We are looking for a brand builder and business leader who can develop brands with the ambition to compete with leading international players.

The successful candidate will take ownership of brand strategy, positioning, consumer understanding, communication and market activation across multiple international markets.

You will work closely with Sales, Product Development, Design Team, Supply Chain and International distributors, while developing a dedicated Brand/Marketing team.

The role offers an exciting opportunity to help shape the next generation of Premium, Innovative and Sustainable disposable hygiene brands. 

CORE RESPONSIBILITIES

Brand Leadership

• Organize overall strategic direction and growth agenda for assigned brands.
• Develop clear brand positioning and differentiated consumer propositions.
• Establish long-term brand-building strategies and annual operating plans.
• Build strong brand equity and consumer loyalty across international markets.
• Develop brand architecture across multiple categories, price points and markets.

International Expansion

• Develop and execute brand strategies across GCC, Middle East, Asia, Africa, Latin America and other international markets.
• Work with international distributors to develop country-specific growth plans.
• Identify new markets, channels and consumer segments.
• Adapt marketing strategies to local consumer needs while protecting global brand consistency.
• Support international market-entry strategies and new product launches. 

Marketing & Communications

• Lead integrated brand campaigns across digital, social, e-commerce, retail, trade marketing and traditional media.
• Develop creative brand platforms and communication strategies.
• Manage external creative, digital, media and research agencies.
• Drive consumer engagement, awareness, trial and repeat purchase.
• Ensure brand communication remains consistent across all markets. 

Commercial Growth

• Partner closely with Sales and distributors to drive:
• Revenue growth
• Market share
• Distribution
• Consumer penetration
• Profitability
• Analyze market performance, competitor activity, pricing and promotions.
• Support pricing and portfolio strategy.
• Develop channel specific strategies for Modern Trade, E-commerce, Pharmacy, Traditional Trade and Specialty Retail.

TEAM LEADERSHIP

The Brand Manager will lead and develop the Brand/Marketing team.

Responsibilities include:

• Setting clear objectives and KPIs.
• Building a culture of ownership, creativity and accountability.
• Developing team capabilities in brand strategy, digital marketing, consumer insights and execution.
• Ensuring the team operates with speed, discipline and commercial focus.

A minimum of 5 years of proven people management experience is mandatory.

STRONGLY PREFERRED

Direct experience in:

Baby Diapers | Baby Pants | Wet Wipes | Sanitary Napkins | Feminine Hygiene | Adult Incontinence | Disposable Hygiene | Personal Care

Experience with established international hygiene/FMCG companies will be highly valued.

EDUCATION

Bachelor’s degree in Marketing, Business Administration, Communications or a related discipline.

MBA / Postgraduate qualification in Marketing or FMCG preferred.

COMPENSATION

Aed 10,000 – 12,000 + performance based incentives, commensurate with experience and track record.

The final package will reflect the candidate’s ability to deliver international brand growth and commercial results.

Job Details

Preferred Candidate

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