PR Manager | Al Futtaim Automotive | BYD – Al Futtaim Group
verview of the Role:
BYD is not just an automaker, it is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions. Guided by our mission “Technological Innovations for a Better Life”, BYD is shaping a zero-emission future worldwide.
As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about more than selling cars, it’s about building trust, delivering experiences, and representing a brand that is redefining mobility.
The PR Manager is responsible for planning, executing, and managing the day-to-day public relations activity to strengthen brand reputation, visibility, and credibility in line with business objectives. The role supports the development and delivery of the communication strategy, ensuring consistent messaging across key announcements, launches, and brand moments.
The role leads PR planning and strategy execution, including media relations, operations, interviews, press releases, and PR-led content development, ensuring accurate brand representation. It oversees media test drive management, including planning, coordination, logistics to maximize high quality earned coverage.
The PR Manager also manages executive profiling, supporting leadership visibility through interviews, thought leadership opportunities, and media positioning. Working closely with internal stakeholders and external agencies, the role ensures timely delivery and smooth execution, while tracking media coverage, sentiment, key message penetration and share of voice through regular reporting and insights to continuously optimize PR performance.
What You Will Do: Manage the PR and communications plan to strengthen brand reputation and visibility across key announcements, launches, and campaigns
Build and maintain strong relationships with priority journalists, editors, and media outlets to secure consistent earned media opportunities
Lead press office operations including press releases, media kits, interview coordination, and PR-led content development to ensure consistent messaging
Manage media test drive programs end-to-end to generate high quality and relevant coverage
Deliver executive profiling and thought leadership opportunities to support leadership positioning and credibility
Track, analyze, and report PR performance to optimize activity and improve results over time
Job Details
| Posted Date: | 2026-02-12 |
| Job Location: | United Arab Emirates – Dubai |
| Job Role: | Marketing and PR |
| Company Industry: | Retail & Wholesale |
