Planning Executive – Sales S&D – IFFCO Group
Job Summary
To direct the demand planning to ensure the maximum use of available stocks consistent with efficiency, safety
and profitability.
Roles & Responsibilities
Demand planner is the main point of contact between the demand side and supply side. All communication
from the demand side (primarily sales, category marketing, trade marketing etc.) to the supply side (Supply
Planner, manufacturing, BU scheduler, etc.) must be channeled through the demand planner.
The demand planner needs to understand all aspects of demand forecasting including having a thorough
understanding of the markets that IFFCO operates within
Demand planner is responsible for managing the demand forecasting process that is the foundation for the
development of highly accurate forecasts. Demand planner facilitates the generation of detailed product mix
forecasts and captures and documents demand plan assumptions, risks, and opportunities
With Demantra being the demand planning tool of choice, the Demand Planner must utilize Demantra for
preparing baseline forecasts and for capturing any ‘lift’ data. Maintaining the Demantra planning tool,
including maintaining accurate planning data, is a fundamental responsibility
Facilitates the Demand Review meeting, the monthly meeting where head of sales, head of marketing, head
of finance and Demand Planner will arrive at the unconstrained consensus forecast for the category. Demand
Planner will be responsible for preparing all required documentation and analyses for the demand review
meeting to be a forum for meaningful and realistic forecasting decisions.
Assist in facilitating the monthly S&OP cycle including Demand Reviews, Pre-S&OP and the executive S&OP
meeting where the CEO, head of sales, head of marketing, head of finance and other senior management will
sign off the demand and supply plans. The Demand Planner facilitates preparation of required documents
and analysis for the S&OP planning cycle
Demand Planner communicates detailed sales forecast to supply planning team and works closely with
supply planning team to resolve issues and decide on tradeoffs
Demand Planner identifies and manages abnormal demand – any demand that is large and unexpected and
could be difficult to fulfill. Demand Planner will work closely with sales and supply chain to find ways to fulfill
the demand as well as understand how such demand can be better anticipated
Review the sales forecast against actual sales and provide recommendation to supply planning for any
changes required
Monitor actual sales against forecast – analyze the mean absolute percentage error to understand and
correct any root causes for items with low forecast accuracy. This is a continuous improvement process
The demand manager is expected to review the product portfolio and stocks to recommend portfolio
rationalization as well as highlight expiry risks and develop liquidation plans with the sales team
Monitoring the effectiveness of various promotions and helping the Sales and Marketing teams in designing
effective promotions
Work with Sales, Marketing and other relevant teams on New Product launches
Job Details
| Posted Date: | 2026-04-15 |
| Job Location: | United Arab Emirates – Sharjah |
| Job Role: | Sales |
| Company Industry: | FMCG |
Preferred Candidate
| Career Level: | Mid Career |