Partnership & Brand Collaboration Manager | Real Estate | Luxury Retail – Al Futtaim Group
Overview of the role
Responsible for the asset’s overall performance, value enhancement, and operational excellence, this role requires a deep understanding of the retail industry and proven leadership in day-to-day operations, tenant relations, marketing coordination and seasonal activations, financial performance, and strategic partnerships, supported by a strong track record of securing partnerships and driving cross-brand collaboration to boost footfall and revenue
What you will do
- Partner with marketing teams to design, coordinate, and execute integrated marketing campaigns and promotional events that align with the asset’s brand positioning and business goals.
- Oversee seasonal activations, including planning, budgeting, tenant engagement, and post-campaign performance analysis.
- Manage digital marketing and social media strategies in coordination with marketing to increase visibility and customer engagement.
- Leverage PR and media opportunities to enhance asset positioning in the market.
- Monitor marketing spend to ensure efficient use of budget and measurable returns
- Develop and implement detailed plans for new season launches, ensuring alignment with mall branding and tenant readiness.
- Coordinate cross-functional teams (operations, marketing, tenants) to deliver flawless launch events and activation
- Measure and analyze the effectiveness of seasonal campaigns in driving footfall, sales, and customer engagement
- Incorporate innovative concepts and partnerships to continuously refresh customer experiences.
- Identify, negotiate, and manage partnerships with international and regional fashion, lifestyle, and entertainment brands to enhance mall positioning and customer experience
- Develop co-branding and joint marketing initiatives with tenants and external partners.
- Negotiate mutually beneficial agreements focusing on revenue growth, brand synergy, and customer engagement
- Cultivate and maintain strong relationships with key stakeholders, influencers, and industry leaders to enhance the mall’s reputation and network
- Lead the management of all operational aspects to ensure the property functions efficiently, meets high standards of service, and complies with all safety and regulatory requirements
- Serve as the primary contact for tenants, proactively addressing operational and leasing issues to foster positive relationships.
Job Details
| Posted Date: | 2025-09-08 |
| Job Location: | United Arab Emirates – Dubai |
| Job Role: | Marketing and PR |
| Company Industry: | Other Business Support Services |
Preferred Candidate
| Degree: | Bachelor’s degree |
