Marketing Manager – BOF ASSET MANAGEMENT (PTY) LTD
About the Group
BOFTech.ai and BOFPay.ai are part of BOF Investments, a fast-growing fintech and AI-driven financial group with operations across the UAE, South Africa, and Europe.
BOFTech.ai focuses on AI trading infrastructure, automation, and data intelligence, while BOFPay.ai operates as a next-generation digital payments platform, providing seamless payment and card solutions across multiple jurisdictions.
Role Overview
We are seeking a dynamic, data-driven, and creative Marketing Manager to lead the marketing and growth strategy for both BOFTech.ai and BOFPay.ai. The ideal candidate will combine strategic vision with hands-on execution, driving brand visibility, lead generation, and product adoption across digital and institutional channels.
Key Responsibilities
Develop and execute integrated marketing strategies for BOFTech.ai and BOFPay.ai aligned with business objectives and group branding.
Manage all digital marketing campaigns including SEO/SEM, paid media, email marketing, social media, influencer partnerships, and content production.
Coordinate brand positioning, messaging, and communication assets across all platforms.
Plan and execute lead-generation funnels for B2B and B2C clients, optimizing acquisition cost and conversion rates.
Work closely with product, sales, and compliance teams to align marketing activities with regulatory requirements and product releases.
Manage agency relationships and external vendors to ensure high-quality creative output.
Lead market research, competitor benchmarking, and data analysis to identify trends and new growth opportunities.
Oversee event participation, sponsorships, and digital campaigns in partnership with fintech and payments ecosystems.
Produce periodic reports on marketing KPIs and ROI across both entities.
We Offer
A dynamic and innovative environment within a rapidly growing fintech group.
Competitive compensation and performance-based incentives.
Exposure to cutting-edge technologies in AI, digital payments, and trading platforms.
Opportunities for regional and international career growth.
Job Details
| Posted Date: | 2025-11-13 |
| Job Location: | United Arab Emirates – Dubai |
| Job Role: | Marketing and PR |
Preferred Candidate
| Career Level: | Management |
