Key Account Manager - Peergrowth

Key Account Manager – Peergrowth

Lead and develop the designated Key Accounts for hypermarkets by focusing on the following KPIs:

– Attain sales volume, value, and market share objectives.

– Negotiate and finalize all Business Development Agreements (BDAs) by the end of March annually.

– Ensure BDAs are accurately implemented in-store, promptly addressing any discrepancies.

– Align share of shelf (SOS) negotiations with market share goals.

– Maximize ROI on every investment to meet targeted spending levels.

– Integrate brand strategies into every negotiation and BDA.

– Collaborate closely with sales and merchandising teams to ensure flawless execution.

– Track SKU/account distribution to minimize lost sales opportunities.

– Maintain structured, regular communication with sales managers to identify and address gaps.

– Develop a comprehensive activation calendar in partnership with the sales team and trade partners.

– Monitor competitive activities and provide relevant market insights.

– Analyze performance metrics and share actionable insights with the team.

– Use ACN audit reports to optimize outcomes across all assigned Key Accounts.

– Oversee accounts receivable, ensuring completion within one week of payment receipt.

– Conduct quarterly business reviews with trade partners.

– Ensure all trade expenditures are pre-approved and fully documented.

– Adhere to all internal and external SOPs for trade budget control to prevent overspending.

– Lead, mentor, and manage a team of direct reports.

– Record and distribute minutes from productive/formal meetings with Principals and Customers, promptly following up on action items.

– Dedicate 70% of time to trade-related activities.

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